"The retailer will run ads promoting both its own business and those of brand partners on its Roundel retail media network. Ads will be tailored to specific keywords in ChatGPT prompts in a bid to ensure relevance and improve personalization. Target said that all of its ChatGPT ads will be clearly labeled, appear separately and distinctly and not influence answers shared by the program."
"We believe ads play an important role in continuing to support broad access to AI, said Asad Awan, ads and monetization lead at OpenAI, in a statement included in the Target blog post. By working closely with partners like Target in this pilot, we're able to thoughtfully test new ad experiences and learn together to ensure ads are separate and clearly distinct, relevant, and useful while maintaining the trust people place in ChatGPT."
Target will pilot contextual ads inside ChatGPT through its Roundel retail media network, running promotions for both Target and its brand partners. Ads will be matched to specific keywords in ChatGPT prompts to improve relevance and personalization. All ChatGPT ads will be clearly labeled, appear separately and distinctly, and will not influence the chatbot's answers. OpenAI says ads help support broad access to AI and that the pilot will test new ad experiences while keeping ads separate, relevant and useful. Roundel includes over 2,000 vendors, generates about $2 billion annually, and illustrates how retail media networks could accelerate AI advertising adoption.
Read at www.marketingdive.com
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