"As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported results alone. With Indian advertisers increasing spend across mobile, video, connected TV, and omnichannel channels, the need for clear, unbiased measurement has never been stronger."
"To measure attention, Kargo partners with Adelaide, a global leader in attention metrics. This partnership helps advertisers understand how audiences engage with ads in premium Indian media environments going beyond impressions to measure the quality of human attention. These insights enable brands and agencies to plan and optimise campaigns based on how people actually interact with advertising, offering a more meaningful way to evaluate effectiveness in India's mobile-first, content-rich market."
Kargo enforces transparent, independently verified campaign measurement across mobile, video, connected TV and omnichannel channels in India. Kargo supplies 100% premium inventory and rejects self-reported performance, relying on trusted third-party validation. The company partners with Adelaide to measure human attention, moving beyond impressions to assess engagement quality in premium Indian media environments. Kargo partners with Lifesight to measure real-world outcomes such as store visits, providing privacy-first, aggregated footfall tracking. Consent-driven insights link digital campaigns to offline behavior without compromising consumer privacy. These measurement capabilities aim to give advertisers clear, unbiased metrics for planning and optimizing campaigns in a mobile-first, content-rich market.
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