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#independent-verification #attention-metrics #ad-transparency #location-intelligence
Marketing tech
fromExchangewire
8 hours ago

Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight

Kargo commits to independent third-party verification of campaign measurement across mobile, video, CTV and omnichannel in India.
Marketing tech
fromExchangewire
2 months ago

Adsquare's Tom Laband on the Power of Location Data in a Privacy-First Programmatic World

Location intelligence evolved from niche proximity targeting into a core, privacy-safe, identity-agnostic signal powering programmatic advertising and linking online media to offline outcomes.
Marketing tech
fromThe Drum
2 months ago

Snapchat to let US advertisers track when customers visit their stores

Snapchat will provide anonymized location data and a Snap to Store tool to US advertisers to measure how Snapchat campaigns drive in-store visits.
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