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Marketing tech
fromExchangewire
6 days ago

Adsquare's Tom Laband on the Power of Location Data in a Privacy-First Programmatic World

Location intelligence evolved from niche proximity targeting into a core, privacy-safe, identity-agnostic signal powering programmatic advertising and linking online media to offline outcomes.
Marketing tech
fromThe Drum
3 weeks ago

Snapchat to let US advertisers track when customers visit their stores

Snapchat will provide anonymized location data and a Snap to Store tool to US advertisers to measure how Snapchat campaigns drive in-store visits.
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