from9to5Mac
3 days agoApple threatens to turn off App Tracking Transparency in Europe - 9to5Mac
In May 2021, Apple introduced App Tracking Transparency (ATT), a privacy feature that lets users choose whether apps can track their activity across other companies' apps and websites for advertising or data-sharing purposes. Following the rollout of the feature, cross-app and cross-site tracking declined sharply, with at least one study reporting a 54.7% drop in tracking rates in the United States alone.
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