Google is proposing to prominently display competing shopping and travel platforms at the top of search results. This strategy aims to comply with the Digital Markets Act, which prohibits large tech companies from favoring their own services. The company seeks to avoid potential fines of up to 10 percent of annual revenue for violations. In response to warnings from the European Commission regarding previous non-compliance, Google plans to allow users to easily access competitors such as Expedia and Booking through a new search result feature.
Google plans to feature competing shopping and travel platforms prominently in search results to comply with the Digital Markets Act and avoid significant fines from the EU.
The Digital Markets Act, effective last year, prohibits large tech companies from favoring their own services and requires them to operate transparently without abusing market power.
To address potential fines, Google intends to add a feature that ranks options from price comparison sites at the top of search results, allowing users to access competitors easily.
The European Commission had previously warned Google of penalties for favoring its own services, reiterating the importance of compliance with the Digital Markets Act to avoid hefty sanctions.
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