Google will implement a new policy for Google Ads, effective September 2025, restricting political advertising within the European Union. This policy prohibits advertisements by political actors unless they are purely commercial or private. According to EU Regulation 2024/900, political actors include political parties, candidates for elected offices, and organizations focused solely on impacting election outcomes or referendums. Ads that aim to sway electoral decisions, votes, or legislative processes will not be permitted on Google platforms.
Google will implement a new policy updating the Political content policy for Google Ads effective September 2025, restricting political advertising across the European Union.
The restrictions will disallow political ads from actors defined under EU Regulation 2024/900 unless they are purely commercial or private in nature.
Political actors include political parties, candidates for elected office, and campaign organizations established solely for influencing elections or referendums.
Political advertising will be prohibited if it aims to influence elections, voting behavior, or legislative processes at various levels within the EU.
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