U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]
U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]
U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]
U.S. political ad market projected to reach record $16 billion in 2024
The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020.
The U.S. political ad market is expected to become the 10th largest ad market in the world, surpassing all of Australia. [ more ]
U.S. political ad market projected to reach record $16 billion in 2024
The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020.
The U.S. political ad market is expected to become the 10th largest ad market in the world, surpassing all of Australia. [ more ]
The $3bn question: What brands can learn from political campaigns
Political advertising impacts all media efforts, influencing brands beyond election cycles with real-time strategies and demographic targeting. [ more ]
The Guardian US is starting its pursuit of political ad dollars
The Guardian US is actively pursuing political advertising for the first time, seeking direct-sold ads for both political candidates and advocacy groups. [ more ]
As Meta flees politics, campaigns rely on new tricks to reach voters
Meta is decreasing visibility of political content on its platforms and imposing new rules on political advertisers, impacting digital outreach for campaigns. [ more ]
Texas influencers should disclose paid political posts
Social media influencers were paid to support a political figure in Texas, highlighting the shift from traditional ads to social media influencing.
Proposed Texas Ethics Commission regulation aims to require disclosure of paid political advertising on social media, similar to regulations for traditional campaign ads. [ more ]
U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]
EU probes Facebook, Instagram over election disinformation DW 04/30/2024
The European Union is investigating Facebook and Instagram for failing to curb online disinformation in relation to political advertising before EU elections. [ more ]
U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]
U.S. political ad market projected to reach record $16 billion in 2024
The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020.
The U.S. political ad market is expected to become the 10th largest ad market in the world, surpassing all of Australia. [ more ]