"Back in 1987, President Ronald Reagan made a televised speech defending the principles of free trade, and slamming tariffs as a misguided policy that drives up prices and ultimately hurt American businesses, workers, and consumers. Now a Canadian ad campaign aimed at Americans is using that speech to remind Republican voters"
"The ad began airing this week on Newsmax and Bloomberg, and will expand to Fox News, Fox Sports, NBC, CBS, CNBC, ESPN, and ABC. Ontario Premier Doug Ford said on Tuesday during a speech "I'm a big Ronald Reagan fan . . . We're going to launch a $75 million ad, and we're going to repeat that message to every Republican district there is, right across the entire country.""
Ontario launched a $75 million advertising campaign buying airtime on Newsmax, Bloomberg and planning expansion to Fox, NBC, CBS, CNBC, ESPN and ABC to target Republican voters. The ads reuse Ronald Reagan's 1987 televised defense of free trade and his warning that high tariffs provoke retaliation, trade wars, shrinking markets, business closures and job losses. The campaign follows an earlier December effort highlighting tariffs' negative impact and cites a Financial Accountability Office projection that U.S. tariffs will slow Ontario's real GDP growth to 0.9% this year and 1.0% next year. The timing coincides with Stellantis moving Jeep Compass production from Ontario to Illinois and a federal threat to sue the company.
Read at Fast Company
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