"Azerion, a leading European digital advertising platform, has adopted a framework of full transparency, compliance, and integrity when hosting political advertising. The move, which is in line with the European Union's new legal requirements governing political advertising, underlines the company's commitment to contributing to healthier and more informed public debate. In March 2024, the European Union adopted Regulation (EU) 2024/900 on the Transparency and Targeting of Political Advertising ("TTPA"), which establishes harmonised rules for political advertising across member states."
"Most obligations under the TTPA became fully applicable from 10 October 2025, including requirements for platforms and publishers to: ● Clearly label political advertising; ● Disclose information about sponsors, spending, and targeting methods; and ● Maintain public ad repositories accessible to regulators and the public. Some major global platforms have decided to withdraw from this space due to operational complexity and legal uncertainty, as seen in recent announcements to stop accepting political, electoral, or "social issue" ads in the EU from October 2025."
Azerion has adopted a framework prioritising transparency, compliance, and integrity for political advertising in Europe. The European Union adopted Regulation (EU) 2024/900 on Transparency and Targeting of Political Advertising (TTPA) in March 2024, with most obligations becoming applicable from 10 October 2025. Those obligations require clear labelling of political ads, disclosure of sponsors, spending and targeting methods, and public ad repositories. Some global platforms are withdrawing from political ad space due to operational complexity and legal uncertainty. Azerion is building systems and policies focused on strict advertiser verification, internal compliance review, and trustworthy, accountable political discourse under five key commitments.
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