"Bilal Gacha knows where to reach his voters online. Gacha is head of communications for Denk, a Dutch political party that mostly represents minority communities. He and his colleagues have typically paid to get their campaign messages into Facebook feeds, using the platform's data to target people interested in Arabic pop music, Turkish TV dramas and couscous. Then, on Oct. 6, Facebook's owner Meta, pulled the plug on all political advertising across the European Union, in response to the bloc's new transparency rules."
"That's left Denk without one of its most powerful tools. "Meta created an online level playing field, which now has completely disappeared," Gacha said."
Bilal Gacha is head of communications for Denk, a Dutch political party primarily representing minority communities. Denk relied heavily on paid Facebook advertising to reach voters, using Meta's data to microtarget people by cultural interests such as Arabic pop music, Turkish TV dramas and couscous. On Oct. 6, Meta halted all political advertising across the European Union in response to new EU transparency rules. The suspension removed a powerful outreach channel for Denk and disrupted its ability to run highly targeted campaigns that had helped level the online playing field for minority-focused political outreach.
Read at Bloomberg.com
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