"Air Force jets rumbled in the skies over San Jose, Green Day brilliantly embedded "American Idiot" in their set, and banana peel physical comedy-with groovy '70s haircuts-played centerstage in agency creative briefs. Amidst the high-budget creativity, an indie committee supporting our San Jose's mayor's run for governor dropped close to a million-and-a-half dollars to introduce Matt Mahan to Californians. It was a pretty straightforward ad, consistent with the mayor's back-to-basic messaging."
"Since it wasn't broadcast here during the Super Bowl, we've helpfully embedded this link. The ad opens with a line of tents on a city sidewalk and the statement, "We have problems toxic politics can't fix." It cuts to a crime scene and a grocery checkout line, then touts San Jose's status as America's safest big city (a claim that precedes Mahan's mayoralty) and takes note of the city's 100% homicide clearance rate (thanks in part to APLR cameras)."
Air Force flyovers, Green Day music and retro agency visuals set a high-budget creative backdrop. An independent committee spent nearly $1.5 million to introduce Matt Mahan to California viewers with a straightforward ad aligned with a back-to-basics message. The commercial opens on tent encampments and declares, "We have problems toxic politics can't fix," then contrasts crime scenes and everyday commerce with claims that San Jose is America's safest big city and cites a 100% homicide clearance rate aided by APLR cameras. The spot cites a double-digit drop in unsheltered homelessness and names principal funders Michael Seibel and Marc and Ashley Merrill. Mahan delivered a State of the City addressing homelessness, crime reduction, housing approvals and energy affordability and said he had been focused on preparing for his speech.
Read at San Jose Inside
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