U.S. government pays for 2025's most expensive political ad campaign
Briefly

U.S. government pays for 2025's most expensive political ad campaign
"The DHS ads promote Trump's mass deportation agenda in a series of direct-to-cameravideos starring the face of the policy, Secretary Kristi Noem. They're part of a $200 million fast-tracked contract pushing self-deportation. Zoom in: "[T]his isn't a political ad-this is a public service announcement urging illegal aliens to leave," Assistant Secretary Tricia McLaughlin said in a statement to Axios. "President Trump" is the most mentioned phrase across all the ads."
"Three ads say: "Thank you, President Donald J. Trump for securing our border and putting America first." Another says: "President Trump has a clear message for those that are in our country illegally. Leave now..." By the numbers: The highest spending active political candidate is Democratic gubernatorial nominee Abigail Spanberger in Virginia, at roughly $35 million. Immigration and Customs Enforcement (ICE) -part of DHS - has spent an additional $10 million on a recruitment ad campaign, airing nationally and in several big city media markets."
DHS is running a nationwide, multimillion-dollar campaign promoting mass deportation and encouraging self-deportation. The ads feature Secretary Kristi Noem in direct-to-camera videos and are tied to a $200 million fast-tracked contract. Assistant Secretary Tricia McLaughlin characterized at least one spot as a public service announcement urging illegal aliens to leave. The ads frequently invoke "President Trump," with several thanking him for securing the border and instructing undocumented residents to leave. Airings run nationally on broadcast TV, online, and in local markets, with Fox News carrying roughly $9 million of the buy. Digital targeting includes users interested in Mexican and Latin music, soccer, and cuisine.
Read at Axios
Unable to calculate read time
[
|
]