"FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from "Judge Judy" and "Westworld" to "Portlandia" and "Peppa Pig" powering ad-supported channels that simply run all day long. Many streaming services and TV manufacturers are happy to carry these channels and share in the ad revenue."
"The problem is that FAST supply is undisclosed at the impression level. Linear TV may seem outdated, but at least those advertisers knew when their ads ran and during or between which shows. But FAST advertisers don't get to know, and they're left with a nagging question: If the data is so great and FAST inventory so premium, why can't they see it?"
"The explosion of FAST programming has led to a worrisome glut of supply - which sounds counterintuitive. Don't buyers want more supply? The problem is that FAST supply is undisclosed at the impression level."
FAST channels have experienced rapid adoption by offering free, ad-supported content with extensive libraries across diverse genres and niche interests. Streaming services and TV manufacturers benefit from shared ad revenue, while smaller players can create specialized channels for specific audiences like fishing and pickleball enthusiasts. However, the explosive growth has created a problematic supply glut. Unlike traditional linear TV where advertisers knew exactly when and where their ads appeared, FAST advertising lacks impression-level transparency. Advertisers cannot verify where their ads run or which content surrounds them, creating a fundamental trust issue that contradicts FAST's premium positioning despite superior data capabilities.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]