The majority of traffic from Elon Musk's X was fake during the Super Bowl, data suggests
Super Bowl 2024 broke records as the most-watched televised event in US history.
Data from cybersecurity firm CHEQ suggests that 75.85% of traffic from X (formerly known as Twitter) to advertising clients' websites during the Super Bowl weekend was fake. [ more ]
Why advertisers aren't likely to step away from X before the Super Bowl
X (formerly Twitter) is still expected to remain the king of second screen viewing for this year's Super Bowl for consumers, agency execs say.
Agency execs recommend diversifying approaches and working across multiple platforms to reach shoppers wherever they are online during the Super Bowl. [ more ]