"Meta has begun ramping up its effort to change its in-stream ad labels from Sponsored to Ad, which is part of a broader refresh of its app presentation. The Ad marker is obviously a lot smaller, and potentially a lot harder for the regular user to note as they scroll through the feed."
"Meta has confirmed the update to SMT, explaining that: We are replacing the sponsored' label with ad' on Instagram, maintaining our commitment to users for ad transparency while delivering a cleaner, simpler experience."
"If the Ad marker is less obvious, would it be of benefit to change up ad approaches to make ads seem more like organic updates, working with the less up-front disclosure. That is the type of thing that EU regulators are going to be watching, but it could also help advertisers align with the update."
Meta is transitioning from 'Sponsored' labels to smaller 'Ad' tags across Instagram and Facebook as part of a broader app refresh. The new 'Ad' marker is significantly smaller and less noticeable to users scrolling through feeds, potentially making advertisements less conspicuous. Meta states this change maintains transparency while delivering a cleaner experience. The update is currently being tested on Facebook at small scale, with broader rollout expected over coming weeks. This change has implications for ad performance and advertiser strategies, as less obvious disclosure could influence how businesses approach Meta advertising. EU regulators are expected to scrutinize the update regarding its impact on ad transparency and consumer awareness.
Read at www.socialmediatoday.com
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