""The people who push these kinds of ads are persistent, they are well funded, and they are constantly evolving their deceptive tactics to get around our systems," Leathern told Reuters at the time."
""The technology and the progress has stagnated the last five years," Leathern said in an interview. "I also feel like we just don't really know how bad it's gotten or what the current state is. We don't have objective ways of knowing.""
Rob Leathern led Meta's business integrity unit focused on preventing scammers and other bad actors from abusing ad products. He oversaw the Meta Ad Library and the launch of identity verification for political advertisers. After leaving Meta at the end of 2020, Leathern observed criminals deploying deepfakes and using artificial intelligence to craft more convincing scam ads. He expressed alarm that major platforms have not invested sufficiently in teams and technology and that progress has stagnated over the past five years. Leathern teamed with former Meta ads vice president Rob Goldman to launch CollectiveMetrics.org, a nonprofit that will use data and analysis to measure the prevalence of deceptive ads, expose platform failures, and push for stronger protections.
Read at WIRED
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