"Through this collaboration, BIGO Ads will integrate GeoEdge's malvertising protection and ad content protection technology across its platform to identify and filter risks across ad creatives and landing pages, ensuring a safer, more transparent, and trustworthy advertising experience for developers and users worldwide.Through this partnership, ad-quality protection now stretches across borders reaching players throughout APAC and expanding into both the European and North American markets."
""Safety and user experience are not add-ons. They are core qualities of any advertising platform," said Eden Liu, global business director at BIGO Ads. "We are committed to creating a healthy and engaging environment for both developers and users. Partnering with GeoEdge will allow us to further elevate ad quality, help developers effectively reach global audiences, and protect brand value.""
"BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions. Through this collaboration, BIGO Ads will integrate GeoEdge's malvertising protection and ad content protection technology across its platform to identify and filter risks across ad creatives and landing pages, ensuring a safer, more transparent, and trustworthy advertising experience for developers and users worldwide."
BIGO Ads will integrate GeoEdge's malvertising protection and ad content protection technology across its platform to identify and filter risks in ad creatives and landing pages. GeoEdge's ad safety technology protects browsing experiences while its enhanced ad content review blocks fraudulent or harmful ads to ensure compliance and trust. The partnership extends ad-quality protection across APAC and expands reach into European and North American markets. Unified safety standards aim to create a safer, more consistent global advertising environment. The collaboration couples BIGO Ads' global monetisation reach with GeoEdge's security capabilities to enable controlled client growth and a more reliable user experience.
Read at Exchangewire
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