#gaming-demographics

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#mobile-gaming #in-game-advertising #programmatic-ads #single-player #multiplayer #country-comparisons
fromThe Drum
4 days ago
Marketing tech

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
fromKotaku
2 months ago

Data Shows Most People Prefer Playing Singleplayer Games

On November 17, Ampere Analysis published the results of a large-scale video game survey focusing on single-player vs. multiplayer games. The research and marketing firm asked 34,428 people who have played a video game in the last year if they agreed with this statement: "I prefer single-player games over multiplayer games." And the newly released data shows that gamers in most countries do.
Games
Video games
fromEngadget
3 months ago

The ESA's Power of Play report paints a portrait of the the world's gamers

Adults averaging 41 years old, nearly evenly split by gender, play video games weekly and report mental, emotional, social, creative, and cognitive benefits.
Video games
fromGameSpot
3 months ago

Majority Of US Gamers Buy A Max Of Two Games Annually, Analysts Say

Most US gamers buy two or fewer new video games per year, and one-third buy none.
Marketing tech
fromForbes
4 months ago

Why Companies Need To See The Future In Gaming

Video gaming encompasses more than young men playing shooters; over three billion diverse people play games across ages and demographics.
Video games
fromwww.bbc.com
5 months ago

Women aren't just 'cosy gamers' - I play horror games and nearly 600,000 watch

Alyce Rocha streams games full-time as Alyska, challenges gendered gaming stereotypes, earns a respectable wage, and endures relentless multi-hour work to grow her audience.
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