Majority Of US Gamers Buy A Max Of Two Games Annually, Analysts Say

"If you pick up a new video game every few months, you are in the minority for US players. That's because roughly 63% of American gamers buy a maximum of two games annually, according to research firm Circana. Taken further, 33% of the market overall doesn't even purchase one new title per year. Circana senior director Mat Piscatella shared these purchasing frequency nuggets on Bluesky."

"The data states that only 4% of US players buy more than one game monthly. People who pick up one title per month account for 10% of the market, while 22% grab a game every three months. There has been a theory for decades that a large segment of players only buy Call of Duty or Madden each year, with both titles consistently sitting at the top of the US sales charts."

Research firm Circana's Q3 2025 data shows that 63% of American gamers buy at most two new video games per year and that 33% of players purchase no new titles annually. Only 4% of US players buy more than one game per month. Ten percent acquire one title monthly, and 22% buy a game every three months. Hyper-enthusiast, price-insensitive players are sustaining sales in the non-free-to-play segment. Longstanding patterns suggest many consumers purchase only annual franchises like Call of Duty or Madden. The Switch 2 launch helped the US market in 2025, while players aged 18–24 spent significantly less on games this year.

Read at GameSpot