Mark Borkowski, a prominent figure in PR, reflects on the evolving media landscape at a Great British Brands breakfast. He emphasizes how journalism now operates under algorithms rather than editorials, marking a shift where emotion conveys meaning and facts are often disregarded. He notes that platforms like TikTok and Instagram dominate, especially among younger audiences, leading to a communication style driven by speed and viral potential. Borkowski describes today's PR as prioritizing emotional connections and reputation management, highlighting the risks of misinformation through rapid digital exchanges.
TikTok is now the primary news source for over half of 18-24 year olds. That tells you how deeply the media landscape has transformed.
The media landscape is ruled by algorithms and clickbait, where emotion is the signal, and facts have become just noise.
PR today is centered on fostering emotional connections and managing reputations in a fast-paced, fragmented digital environment...
We're experiencing perception warfare, where attention is the most valuable currency amidst shrinking attention spans.
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