In today's media landscape, capturing consumer attention is challenging due to the saturation across streaming platforms, social media, and FAST channels. The shift from simple broadcast TV to a fragmented future has complicated audience engagement. Viewers now use multiple devices while seeking content amid distractions. FAST continues to grow significantly, with revenues projected to surpass $12 billion by 2027. Media companies must rethink their approaches to reach audiences effectively, and Amagi offers a cloud-based solution that simplifies operations while enhancing audience targeting capabilities.
From Broadcast Dominance to a Fragmented Future, media consumption has transformed dramatically, leading to an oversaturation of choices that complicates engagement and retention for advertisers.
With audiences scattered across platforms, the challenge lies in rethinking engagement strategies to capture consumer attention amidst distractions and fragmented viewer habits.
FAST channels have evolved from niche interests to a significant part of the media landscape, with projected revenues exceeding $12 billion by 2027, altering advertising dynamics.
Amagi addresses these challenges by providing a cloud-based infrastructure that simplifies operations and enhances audience targeting, proving essential for media companies in today's landscape.
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