In contrast to Donald Trump's electoral influence in the U.S., Australian PM Anthony Albanese's electoral success showcases the power of diverse content creators, including women and progressives. As 47% of young voters became the largest electoral bloc, influencers like Hannah Ferguson played a pivotal role in motivating audiences to challenge traditional media narratives dominated by Murdoch. This election exemplifies a distinct shift in youth alignment with progressive values, starkly contrasting the rightward shift observed among young male voters in other global regions.
Hannah Ferguson says Australia's election felt like a battle of influence. Murdoch media projected the Coalition to win, but influencers urged audiences to be the change-makers.
Ferguson notes that in Australia, influencers are responding to a media landscape heavily dominated by Murdoch, challenging the far-right establishment.
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