YouTube to Hollywood: We are going to eat you
Briefly

Fede Goldenberg, YouTube's head of TV and film partnerships, claimed that YouTube is taking over video consumption, citing their growth in daily TV watch time to 12.4%, surpassing Netflix's 7.5%. Currently, 2 billion users log into YouTube monthly, watching over 2 billion hours of video daily, with 1 billion hours on TVs. The platform reaches 92% of users aged 18-34 in the U.S., and leads podcast listening at 33%, topping Spotify and Apple Podcasts. Media companies are now strategizing around YouTube more seriously as it reshapes the media landscape.
YouTube now accounts for 12.4% of daily TV watch time in the U.S., surpassing Netflix at 7.5%. This data shows YouTube's dominance in the TV space.
YouTube's 33% of podcast listening in the U.S. tops Spotify at 27% and Apple Podcasts at 15%. This highlights YouTube's growing influence across various media.
Read at Fast Company
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