Fede Goldenberg, YouTube's head of TV and film partnerships, claimed that YouTube is taking over video consumption, citing their growth in daily TV watch time to 12.4%, surpassing Netflix's 7.5%. Currently, 2 billion users log into YouTube monthly, watching over 2 billion hours of video daily, with 1 billion hours on TVs. The platform reaches 92% of users aged 18-34 in the U.S., and leads podcast listening at 33%, topping Spotify and Apple Podcasts. Media companies are now strategizing around YouTube more seriously as it reshapes the media landscape.
YouTube now accounts for 12.4% of daily TV watch time in the U.S., surpassing Netflix at 7.5%. This data shows YouTube's dominance in the TV space.
YouTube's 33% of podcast listening in the U.S. tops Spotify at 27% and Apple Podcasts at 15%. This highlights YouTube's growing influence across various media.
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