Data Shows that Longer Clips Are No gaining Traction on TikTokLonger short videos (3 minutes) are gaining traction among audiences, shifting video content strategies.Platforms like Instagram and YouTube are adapting to this trend to foster more viewer engagement.
YouTube, TikTok Eroding Viewing Time Spent Streaming TV & MoviesThe rise of social media video consumption is challenging traditional TV viewing habits.
Social Video Diverts Audiences From TV and Films? This Study Begs to DifferSocial video acts as a discovery tool for TV and film rather than a competitor.Short-form videos, especially on platforms like TikTok, can boost viewership of traditional media.
YouTube, TikTok Eroding Viewing Time Spent Streaming TV & MoviesThe rise of social media video consumption is challenging traditional TV viewing habits.
Social Video Diverts Audiences From TV and Films? This Study Begs to DifferSocial video acts as a discovery tool for TV and film rather than a competitor.Short-form videos, especially on platforms like TikTok, can boost viewership of traditional media.
Snapchat Shares Insight Into TV and Mobile Video Consumption TrendsSmall screen video consumption is rising, with 67% of consumers engaging daily compared to 50% for big screens.
Snapchat Shares Insight into TV and Mobile Video Consumption TrendsSmall screen video consumption is increasing, surpassing big screen viewership globally.
Snapchat Shares Insight Into TV and Mobile Video Consumption TrendsSmall screen video consumption is rising, with 67% of consumers engaging daily compared to 50% for big screens.
Snapchat Shares Insight into TV and Mobile Video Consumption TrendsSmall screen video consumption is increasing, surpassing big screen viewership globally.
Is the news industry ready for another pivot to video?The shift to video in the news industry appears to be more long-lasting and significant this time around.