YouTube experienced a significant milestone with increased video viewing on TV screens, yet mobile devices still dominate in view counts. Among Gen Z viewers, there is a clear preference for watching YouTube on mobile. At VidCon, 15 young attendees revealed only one used TV for YouTube, with 69% of views coming from mobile devices. Although TV screens hold the largest share of minutes watched at 42%, YouTube Shorts have driven more mobile engagement with 88% of views so far this year.
More than two-thirds - 69% - of YouTube video views are taking place on mobile devices, compared to 16% of views that are happening on TV screens.
YouTube Shorts appear to be the primary reason that people are watching more videos on phones and tablets than TVs.
In terms of raw views, we are still primarily watching the highest number of videos on our mobile devices.
Despite mobile accounting for the majority of YouTube video view counts, CTV does represent the largest share of minutes watched at 42%.
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