YouTube has announced the removal of its Trending section and 'Now' list, which will soon disappear after being active for ten years. The company's reasoning revolves around the evolving consumption landscape characterized by a rise in micro-trends and a decrease in reliance on the Trending page. Users now discover trends through various means such as recommendations, search suggestions, and community interactions. Consequently, YouTube plans to focus more on specific charts that reflect these emerging trends in video consumption.
YouTube will remove the Trending section and the 'Now' list in the coming weeks, citing a changing consumption landscape and declining usage.
The current YouTube Trending category includes segments for 'Now,' 'Music,' 'Gaming,' and Movies, but these will no longer be available after the change.
YouTube's officials note that the video trends have diversified, with numerous micro-trends emerging, reducing the effectiveness of a single Trending page.
Users increasingly find trends through recommendations, search suggestions, Shorts, and community engagement instead of relying on the YouTube Trending section.
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