Loyalty marketing is evolving as brands seek deeper emotional connections with consumers, moving beyond mere transactions. Jim Sturm of Capillary Technologies highlights the importance of personalized and diverse customer interactions in modern loyalty programs. With 77% of U.S. consumers engaging in loyalty programs even without purchases, there's a significant opportunity to leverage this interest for experiences like concerts and sports events. Capillary's strategy focuses on growth through acquisitions to lead in consumer experience and loyalty technology, showcasing how the landscape of loyalty continues to transform.
Consumer interest in experiences and live events is rising with trusted brands having permission to help consumers experience more by leveraging loyalty rewards...
Collection
[
|
...
]