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fromDigiday
1 day ago

Retail media boom forces grocers like Kroger, Albertsons to reorganize

In a move announced this summer, Kroger pulled its consumer insights (84.51°), loyalty marketing and retail media (Kroger Precision Marketing) businesses together under a single division called Kroger Precision Marketing powered by 84.51°. Albertsons overhauled its C-suite in May following the failure of its proposed merger with Kroger. That move brought together its digital experiences, marketing and loyalty functions as well as its advertising business, Albertsons Media Collective, under chief commercial officer Jennifer Saenz.
Marketing
Marketing tech
fromForbes
4 months ago

Capillary And Forrester Execs Foreshadow Future Of Loyalty Marketing

Loyalty marketing is shifting towards emotional engagement and personalization over traditional transactional rewards.
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