#digital-merchandising

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#retail-media #grocery-restructuring #loyalty-marketing #tiktok-shop #cpg #food--beverage
Marketing
fromDigiday
1 week ago

Retail media boom forces grocers like Kroger, Albertsons to reorganize

Major U.S. grocers are integrating advertising, loyalty, merchandising, and digital marketing functions to create hybrid retail-media businesses that align marketing with commerce.
E-Commerce
fromDigiday
3 weeks ago

TikTok is talking to brands like it's a grocer now

TikTok Shop enables food and beverage brands and CPGs to test products, reach superfans, sell directly, and mirror grocers’ merchandising tactics digitally.
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