Entrepreneurs often crave visibility through PR, yet mere exposure fails to convert into sales. Too many invest heavily in notable media coverage without linking those efforts to customer growth. To effectively generate revenue, companies must transition from headlining exposure to actual customer engagement. Trust is crucial; it develops over time through various interactions, not just a single article. Successful PR needs to creatively integrate coverage into broader marketing efforts to reinforce trust and persuade potential buyers effectively.
But here's the problem: Visibility alone doesn't pay the bills.
You got press. You didn't get pipeline.
Trust isn't built with a single article. It's built over time, across multiple touchpoints.
You're creating trust signals - evidence points that show prospects you're worth paying attention to.
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