Where does your show/content fall on the grid? Most podcasts are in the bottom left-square with low value and awareness. Chat-casts, minimal-prep interviews, and "just talk for 40 minutes" shows reside in this 'highest pain and lowest reward' corner. AI will saturate the quadrant further. To land in the coveted upper right, you need content with high value and awareness. Content in the upper-right stands out, earns trust, and keeps audiences coming back.
The new Google June 2025 core update is showing recoveries associated with past helpful content updates, indicating positive changes in search rankings.
You need people familiar with the tools and the capabilities and what they can use them for. But I think you still need people with writing experience and that ability with a written word to make it distinguishable.