The rise of AI in digital marketing has led to a surge in AI-generated content that often fails to engage audiences or adhere to SEO principles. Experts like Noam Dorros of Gartner emphasize that while AI can streamline content creation processes, it cannot replace the need for skilled writers who instill brand voice and credible insights. As search algorithms struggle to differentiate AI-generated content, marketers are reminded that integration of human creativity and strategic thinking is crucial for generating effective engagement and maintaining credibility in search rankings.
You need people familiar with the tools and the capabilities and what they can use them for. But I think you still need people with writing experience and that ability with a written word to make it distinguishable.
AI is a tool. It's not a reliance. Some people think we can get efficiencies by creating more content in a pump and dump mentality.
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