AI content tools have accelerated content production, but their impact on SEO varies. Lightly edited AI content is indexed poorly, whereas human-optimized AI content can perform moderately well. Concerns arise with thin AI content, which often fails under Google's helpful content evaluation. To improve SEO performance, strategies like combining AI drafts with original insights, enhancing posts with custom elements, and manually updating existing content are recommended instead of simply publishing new AI-driven material en masse.
Lightly edited AI content tends to index but not rank well. Human-optimized AI content plus proper structure still performs decently.
Thin AI content often triggers Google's helpful content system negatively, leading to poor performance in search rankings.
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