Pinterest has found a significant user base among Gen Z, with 42% of its global users belonging to this demographic. Many, like user Lois, appreciate it as a less chaotic alternative to mainstream social media platforms. However, a growing dissatisfaction regarding the prevalence of AI-generated content is prompting users to question the platform's authenticity and desirability. As users express frustration over AI replacing genuine content, many are exploring alternatives like the new curation app, Cosmos, which is gaining traction among disillusioned Pinterest users.
"I think Gen Z has really latched onto Pinterest as a safe platform to use, especially with so much happening around other social media platforms."
"Pinterest is a very atypical social media platform. It's not like Instagram, it's not like TikTok, where you're actively scrolling. It's a very personalized social media platform, and it feels almost like a journal of sorts for people."
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