In 2025, users are noticing a decline in the performance of AI-generated content in Google search results. Despite previously ranking well, many AI articles have fallen significantly, while human-written pieces with personal anecdotes and less polished storytelling are now favored. Observations suggest that Google's algorithm may be detecting overly generic language and penalizing it. Additionally, content that incorporates personal experiences or updates appears to regain search visibility, prompting speculation about the evolving nature of search engine algorithms and user engagement signals.
AI-generated content is struggling to maintain its search rankings, often being outperformed by more personalized human-written articles, signaling a shift in Google's algorithm favoring authentic voices.
There seems to be a trend where pages with AI content, despite being optimized, are now ranking lower, while those with personal touches in writing are climbing higher.
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