Sarah Kruger has joined IAB Australia from Seven West Media, where she led Government and Regulatory Affairs. Her previous role was Chief Legal and Government Affairs Officer at Commercial Radio & Audio. She has a background in government affairs, policy, and legal matters in the Australian media and technology sectors. IAB Australia aims to support sustainable digital advertising investment and develop industry standards. Sarah is excited to collaborate with various stakeholders on critical policy and regulatory issues related to the digital advertising landscape.
We're delighted to welcome Sarah Kruger to the IAB Australia team. Sarah brings extensive experience from media organizations, industry associations and working with government - making her ideally placed to help navigate the complex and evolving regulatory environment.
I am very exited to be joining IAB. I look forward to working closely with publishers, tech platforms and advertisers on the important policy and regulatory issues that the sector faces.
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