The 2025 Global Insights report released by DoubleVerify reveals that AI is fundamentally changing the digital advertising landscape, particularly for marketers. Campaign managers are dedicating 26% of their time to manual optimizations, costing North American agencies over $17,000 annually per team member on repetitive tasks. Amid increasing campaign activations and bidding complexities, marketers are increasingly adopting AI solutions. This shift aims to alleviate the burden on campaign managers, allowing them to transition from routine facilitators to strategic thinkers focused on overall performance outcomes.
"Campaign managers are often trapped in reactive workflows, acting more like hands-on campaign facilitators than strategists. DV's solutions, powered by AI, present an opportunity to flip that dynamic, allowing teams to automate routine decisions and focus instead on higher-order thinking and performance optimisation."
"A central theme of the report is the growing operational burden placed on marketers, particularly in programmatic media buying."
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