fromExchangewire2 days agoDoubleVerify's Report Reveals How AI Is Improving Workflow Efficiencies & Driving Business Outcomes - ExchangeWire.comAI is reshaping digital advertising by reducing operational burdens and enabling marketers to focus on strategy rather than routine tasks.
Digital lifefromRolling Out1 week agoKrista Pouncy-Dyson reveals her 26 year tech playbookKrista Pouncy-Dyson pioneered programmatic media with Performance First Digital, emphasizing data strategy and transitioning from a corporate career to entrepreneurship.
fromDigiday1 month agoWTF is request duplication?Request duplication involves sending the same ad opportunity to multiple demand-side platforms multiple times, impacting advertising costs.
fromDigiday2 months agoThe Trade Desk lifts the lid on Deal Desk a 'hub for PMP management'The Trade Desk's Deal Desk aims to resolve inefficiencies in the Deal ID ecosystem.
PodcastfromPodcaster News2 months agoAudion Launches Pathway - A Route To Programmatic Podcast Monetization - Podcaster NewsAudion's Pathway aims to enhance programmatic trading in podcast advertising through automated monetization technology.
Marketing techfromExchangewire4 months agoVIOOH Ranks #1 in Martech 50 2025VIOOH has secured the top position in the Martech 50 ranking for 2025, demonstrating significant growth and innovation in digital advertising.