#media-transparency

#media-transparency

Advertisers need partners who don't just talk about transparency and accountability but deliver it. Adform's willingness to work with advertisers on these terms makes them a valued partner to ISBA as we seek to empower advertisers with a greater understanding of the media landscape, and how to make it accountable to advertiser objectives.

The ads, from a straightforward-looking news site called the California Courier, often felt a lot like campaign commercials, linking to articles hammering Democrats in the state, including Gov. Gavin Newsom. Few punched in the other direction, toward Republicans. One said, "California Democrats just rewrote their gerrymandering plan so voters will see their partisan map on the ballot this November." Another called Proposition 50, which passed in November, "a scheme critics say is meant to undermine voter-approved protections and entrench one party rule in California."

The Independent is committed to quality journalism and aims to provide access to critical news without paywalls, believing that important information should be available to everyone.