"Advertisers need partners who don't just talk about transparency and accountability but deliver it. Adform's willingness to work with advertisers on these terms makes them a valued partner to ISBA as we seek to empower advertisers with a greater understanding of the media landscape, and how to make it accountable to advertiser objectives."
"Relying on US tech giants means handing assets over to foreign data centres where you don't own the 'off switch', leaving you flying blind on performance and exposed to policy shifts you can't control. When you add the plague of bad actors and platform brand-safety failures, the risks to your brand and revenue are undeniable."
Adform, an independent global Demand Side Platform with European privacy roots, has joined ISBA's Partner Programme as the first DSP member, addressing long-standing advertiser demands for transparency and accountability in digital media buying. The partnership tackles the challenge posed by dominant Walled Gardens that have limited neutral performance auditing. Adform provides open technical expertise and robust alternatives to traditional big tech barriers, positioning itself as a solution for UK brands seeking greater control and visibility over their advertising outcomes. Additionally, Adform supports the Alliance of Media Independents through sponsorship of The Indie Agency Club at MAD//North, reinforcing its commitment to a diverse media landscape.
#programmatic-advertising #media-transparency #independent-dsp #advertiser-control #uk-media-marketplace
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