As generative AI technology increasingly influences journalism, newsrooms are urged to engage in discussions about its use and implications for audiences. Major news outlets began establishing AI policies in 2023, yet many smaller outlets remain without formal guidelines, relying instead on informal oversight. Research reveals that a significant number of audiences lack awareness of these policies and their implications. As audiences express a strong desire for clarity and simplicity regarding AI's role, news organizations must prioritize transparent communication to build trust and improve the audience's understanding of AI in journalism.
Many news audiences have little awareness of news organizations' AI policies, indicating that news outlets need to educate the public on their AI practices.
Despite the rise of AI in journalism, many smaller news outlets lack formal policies and believe monitoring is sufficient, highlighting a need for standardization.
Research indicates a significant portion of audiences are unsure if they've encountered generative AI in journalism, showing a gap in transparency and knowledge.
98% of interviewees emphasized the importance of AI policies, yet they seek simplicity and clarity in understanding how AI is utilized in news.
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