Clark County commissioners approved digital advertising licenses for six elevator towers on the Las Vegas Strip for 20 years. These licenses allow adjacent property owners to install large video screens, which are expected to significantly increase advertising revenue. The annual fees paid to the county were raised to reflect the enhanced advertising potential of the new formats. Over the past decade, the county has earned millions from advertising, with projections indicating revenues may exceed one million this year due to new digital ad rates.
Clark County commissioners approved digital advertising licenses for 20 years for six Strip elevator towers, allowing property owners to build video screens on those towers.
The annual fees paid to the county were increased, anticipating higher advertising revenue from the newly allowed large video screens.
The county has generated millions in advertising revenue from casino operators and landlords over the last decade, likely totaling over a million this year with new rates.
The screens will be installed on elevator towers at key intersections on the Strip, replacing previous static ads with digital displays that promise higher revenue.
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