OpenX has filed a federal antitrust lawsuit against Google, accusing it of monopolizing the digital advertising industry. The lawsuit, submitted in Virginia, claims Google established dominant positions through acquisitions like DoubleClick and self-preferencing practices, limiting competition. OpenX alleges that Google tied access to its advertising demand, manipulated auctions to benefit its own platforms, and countered independent sector initiatives. They seek damages and injunctive relief for the harm caused to their business and violations of federal antitrust laws by Google.
OpenX alleges that Google orchestrated a decade-long campaign to monopolize the digital advertising industry by utilizing acquisitions and self-preferencing practices.
The lawsuit claims that Google's practices enabled it to restrict competition by tying access to its advertiser demand exclusively to its own platforms.
OpenX asserts that Google's manipulation of auctions favored its platforms, undermining rival exchanges and harming competition within the ad tech industry.
OpenX is seeking damages and injunctive relief due to Google's actions, which they claim directly harmed their business and violated federal antitrust laws.
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