OpenX has filed a lawsuit against Google for anticompetitive practices in the digital advertising market, claiming that Google's tactics have severely limited its growth. The 88-page complaint, linked to a previous antitrust case by the US Department of Justice, alleges that Google has created an illegal monopoly that harms competitors like OpenX. It contends that Google's actions have stifled innovation, reduced product quality, and caused significant harm to both OpenX and the broader advertising industry. A federal judge previously ruled that Google holds an illegal monopoly in specific advertising technology markets, further substantiating OpenX's claims.
OpenX, in its lawsuit, accused Google of using its dominance in the digital advertising market to cripple competitors like OpenX, making it impossible for them to compete on a level playing field.
The lawsuit claims that Google's anticompetitive practices have stifled innovation, harmed competition, decreased product quality and caused significant damage to OpenX.
A federal judge ruled that Google holds an illegal monopoly in advertising technology markets, following a trial connected to a lawsuit from the US Department of Justice.
OpenX's lawsuit piggybacks on the DOJ's case and further highlights Google's tactics that allegedly rig the rules in the digital advertising space.
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