Google has launched version 21 of the Google Ads API, which features a variety of updates including AI Max for Search campaigns, enhancements to PMax, and reporting updates. Documentation updates for the API help docs have also been implemented. This release follows a series of earlier versions, with version 20 released on June 5, 2025, and numerous versions dating back to October 2023. Additionally, the AdWords API has been deprecated and will cease operations at the end of July, marking a transition in Google’s advertising services.
Version 21 of the Google Ads API introduces AI Max for Search campaigns, allowing enhanced reach through search term matching and control over targeting and creative automation.
The release includes numerous updates such as PMax changes and reporting updates, and documentation updates were also made to the Google Ads API help docs.
Prior API versions include version 20, released on June 5, 2025, followed by earlier versions dating back to October 2023, showing a consistent update cycle.
The AdWords API has been sunset and will stop functioning by the end of July, indicating a shift in Google's advertising technology framework.
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