#tracking-cookies

[ follow ]
#google
Forbes
1 month ago
Marketing tech

Google Warns 3 Billion Chrome Users-No New Update For Tracking 'Nightmare'

Google's delay in replacing tracking cookies with alternatives has led to uncertainty for users and the industry.
The introduction of Chrome's Privacy Sandbox as a replacement for tracking cookies has faced delays and lacks a clear timeline for implementation. [ more ]
MobileAppAaily
1 month ago
Digital life

Google Is Updating Trackers, And It Is Bad News For A

Google has proposed new tracking policy allowing Chrome users to choose between tracking cookies, Topics API, and semi-private browsing. [ more ]
gizmodo.com
8 months ago
Privacy professionals

Chrome Users Now Worth 30% Less Money Thanks to Google's Cookie Killing, Ad Firm Says

Google is phasing out tracking cookies in Chrome and replacing them with a more private system called Privacy Sandbox.
The removal of tracking cookies has resulted in a 30% drop in revenue for some companies, but there is optimism that this can be overcome. [ more ]
Forbes
1 month ago
Marketing tech

Google Warns 3 Billion Chrome Users-No New Update For Tracking 'Nightmare'

Google's delay in replacing tracking cookies with alternatives has led to uncertainty for users and the industry.
The introduction of Chrome's Privacy Sandbox as a replacement for tracking cookies has faced delays and lacks a clear timeline for implementation. [ more ]
MobileAppAaily
1 month ago
Digital life

Google Is Updating Trackers, And It Is Bad News For A

Google has proposed new tracking policy allowing Chrome users to choose between tracking cookies, Topics API, and semi-private browsing. [ more ]
gizmodo.com
8 months ago
Privacy professionals

Chrome Users Now Worth 30% Less Money Thanks to Google's Cookie Killing, Ad Firm Says

Google is phasing out tracking cookies in Chrome and replacing them with a more private system called Privacy Sandbox.
The removal of tracking cookies has resulted in a 30% drop in revenue for some companies, but there is optimism that this can be overcome. [ more ]
moregoogle
Exchangewire
5 months ago
Privacy professionals

Privacy Sandbox and the Countdown to Cookieless

Google is steadily removing tracking cookies from Chrome browsers until autumn 2024.
Industry collaboration is crucial in adapting to the shift towards a more privacy-conscious advertising landscape. [ more ]
#advertising
Practical Ecommerce
6 months ago
Online marketing

Email and Text Marketing Are Cookie-proof

Google Chrome eliminating tracking cookies gradually, with the goal to completely remove third-party cookies by year-end.
Marketers shifting towards direct message marketing due to the decline of third-party tracking cookies. [ more ]
Vogue Business
8 months ago
Artificial intelligence

The year in ad tech promises an AI rise and data reckoning

Advertising is undergoing significant changes this year, including the disappearance of tracking cookies and the rise of generative AI in ad copy.
New devices are incorporating digital elements into physical ad space, creating new opportunities for advertisers. [ more ]
Practical Ecommerce
6 months ago
Online marketing

Email and Text Marketing Are Cookie-proof

Google Chrome eliminating tracking cookies gradually, with the goal to completely remove third-party cookies by year-end.
Marketers shifting towards direct message marketing due to the decline of third-party tracking cookies. [ more ]
Vogue Business
8 months ago
Artificial intelligence

The year in ad tech promises an AI rise and data reckoning

Advertising is undergoing significant changes this year, including the disappearance of tracking cookies and the rise of generative AI in ad copy.
New devices are incorporating digital elements into physical ad space, creating new opportunities for advertisers. [ more ]
moreadvertising
[ Load more ]