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Marketing tech
fromThe Drum
1 week ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Privacy technologies
fromMakeUseOf
1 week ago

I turned off Chrome's Ad Privacy feature after realizing what it was actually doing

Google's Ad Privacy feature does not eliminate third-party cookies but introduces a new tracking system that emphasizes data collection.
fromThe Drum
2 months ago

Deeper data delivers more inspired partnership decisions

Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?
Marketing
#privacy-sandbox
fromExchangewire
6 months ago
Apple

Digest: Google Abandons Privacy Sandbox; Warner Bros. Discovery Puts Itself Up for Sale; Apple Strikes $700M Deal for F1 Rights

fromExchangewire
6 months ago
Apple

Digest: Google Abandons Privacy Sandbox; Warner Bros. Discovery Puts Itself Up for Sale; Apple Strikes $700M Deal for F1 Rights

more#privacy-sandbox
#privacy
Privacy technologies
fromEngadget
1 year ago

Google will keep third-party tracking cookies on Chrome as they are

Google will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.
Privacy technologies
fromEngadget
1 year ago

Google will keep third-party tracking cookies on Chrome as they are

Google will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.
more#privacy
#first-party-data
fromDigiday
11 months ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

fromDigiday
11 months ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

more#first-party-data
#google
fromInc
6 months ago
Privacy technologies

Google Could Have Made the Internet Respect Your Privacy. Then It Realized No One Really Cared

fromDigiday
11 months ago
Marketing tech

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

fromDigiday
11 months ago
Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Privacy technologies
fromDigiday
1 year ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
Privacy technologies
fromThe Verge
1 year ago

Google is scrapping its planned changes for third-party cookies in Chrome

Google will not phase out third-party cookies in Chrome as previously planned, due to conflicting views from stakeholders.
fromInc
6 months ago
Privacy technologies

Google Could Have Made the Internet Respect Your Privacy. Then It Realized No One Really Cared

fromDigiday
11 months ago
Marketing tech

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

fromDigiday
11 months ago
Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Privacy technologies
fromDigiday
1 year ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
fromThe Verge
1 year ago
Privacy technologies

Google is scrapping its planned changes for third-party cookies in Chrome

more#google
Marketing tech
fromAdExchanger
7 months ago

Addressing Addressability, With ID5 CEO Mathieu Roche | AdExchanger

Third-party cookies are insufficient for accurate cross-device advertising; identity must be dynamic, privacy-respecting, and powered by consented signals and machine learning.
fromMarTech
8 months ago

Privacy is the new currency in digital marketing | MarTech

The old model of behind-the-scenes tracking is running out of road. Consent-driven interaction is taking its place, with trust and transparency becoming brand assets.
Privacy professionals
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