fromMarTech4 weeks agoPrivacy is the new currency in digital marketing | MarTechThe old model of behind-the-scenes tracking is running out of road. Consent-driven interaction is taking its place, with trust and transparency becoming brand assets.Privacy professionals
fromSmashing Magazine2 months agoReliably Detecting Third-Party Cookie Blocking In 2025 - Smashing MagazineThe web is transitioning away from third-party cookies, which creates challenges for web functionalities and user experiences.
fromAdweek3 months agoEXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-TurnAmazon has retracted plans for a cookieless ad offering shortly after Google announced changes to its cookie policies.
fromDigiday3 months agoMarketing techAt industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
fromDigiday3 months agoMarketing techConfessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate
Privacy technologiesfromDigiday4 months agoThe industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'Google's abandonment of third-party cookies raises questions amid regulatory pressures.The future of the Privacy Sandbox is uncertain after Google's decision.
fromThe Verge4 months agoPrivacy technologiesGoogle is scrapping its planned changes for third-party cookies in ChromeGoogle will not phase out third-party cookies in Chrome as previously planned, due to conflicting views from stakeholders.
fromTheregister4 months agoPrivacy technologiesRIP to the Google Privacy SandboxGoogle abandons Privacy Sandbox initiative after six years, surrendering to pressure over user privacy and advertising practices.
fromDigiday3 months agoMarketing techAt industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
fromDigiday3 months agoMarketing techConfessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate
Privacy technologiesfromDigiday4 months agoThe industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'Google's abandonment of third-party cookies raises questions amid regulatory pressures.The future of the Privacy Sandbox is uncertain after Google's decision.
fromThe Verge4 months agoPrivacy technologiesGoogle is scrapping its planned changes for third-party cookies in Chrome
Privacy technologiesfromTheregister4 months agoRIP to the Google Privacy SandboxGoogle abandons Privacy Sandbox initiative after six years, surrendering to pressure over user privacy and advertising practices.
fromExchangewire3 months agoPrivacy technologiesChrome's Cookie Commotion: Is it Finally Over? - ExchangeWire.com
fromEngadget4 months agoPrivacy technologiesGoogle will keep third-party tracking cookies on Chrome as they are
fromExchangewire3 months agoPrivacy technologiesChrome's Cookie Commotion: Is it Finally Over? - ExchangeWire.com
Privacy technologiesfromEngadget4 months agoGoogle will keep third-party tracking cookies on Chrome as they areGoogle will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.
Media industryfromDigiday3 months agoDigiday+ Research: Publishers were ready to depend more on first-party data. So, now what?Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.