#third-party-cookies

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#advertising
The Drum
1 month ago
Marketing tech

Curation in travel: A personalized, private replacement for third-party cookies

The deprecation of third-party cookies can lead to better, more private, and curated advertising experiences, benefitting the travel industry. [ more ]
Digiday
2 months ago
Artificial intelligence

'There's a lack of trust': Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit

AI is a potential ally but also brings challenges for programmatic marketers. [ more ]
Harvard Business Review
2 months ago
Marketing tech

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Consumers may not notice the change from phasing out third-party cookies, but it will significantly impact digital marketers. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay

Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]
Practical Ecommerce
2 months ago
Marketing tech

Google's Cookie Delay Reveals Industry Fears

Google delays end of third-party cookies in Chrome until early 2025 due to regulatory concerns and industry readiness. [ more ]
Digiday
2 months ago
Marketing tech

Google's third-party cookie saga: theories, hot takes and controversies unveiled

Google is delaying the end of third-party cookies in Chrome amid regulatory concerns and a need to secure profits. [ more ]
The Drum
1 month ago
Marketing tech

Curation in travel: A personalized, private replacement for third-party cookies

The deprecation of third-party cookies can lead to better, more private, and curated advertising experiences, benefitting the travel industry. [ more ]
Digiday
2 months ago
Artificial intelligence

'There's a lack of trust': Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit

AI is a potential ally but also brings challenges for programmatic marketers. [ more ]
Harvard Business Review
2 months ago
Marketing tech

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Consumers may not notice the change from phasing out third-party cookies, but it will significantly impact digital marketers. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay

Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]
Practical Ecommerce
2 months ago
Marketing tech

Google's Cookie Delay Reveals Industry Fears

Google delays end of third-party cookies in Chrome until early 2025 due to regulatory concerns and industry readiness. [ more ]
Digiday
2 months ago
Marketing tech

Google's third-party cookie saga: theories, hot takes and controversies unveiled

Google is delaying the end of third-party cookies in Chrome amid regulatory concerns and a need to secure profits. [ more ]
moreadvertising
#digital-advertising
Practical Ecommerce
1 month ago
Marketing

AI Search, Cookieless Ads Boost Content Marketing

Shift from third-party cookies may prompt ecommerce marketers to explore alternative content marketing methods [ more ]
Inc.com
1 month ago
Marketing

When Cookies Go Away, You'll Be Glad You Mastered These 3 Advertising Alternatives

Businesses must find advertising alternatives post-Google cookie phase-out to prevent market share loss. [ more ]
The Drum
2 months ago
Marketing

Third-party cookies are crumbling - here's how to prepare your advertising campaigns

Advertisers must prepare for the removal of third-party cookie tracking by diversifying identification methods. [ more ]
Digiday
2 months ago
Data science

WTF are data collaborations?

Data collaborations offer a promising alternative to third-party cookies for advertising targeting. [ more ]
Digiday
2 months ago
Marketing tech

Publishers' Privacy Sandbox testing enters a 'holding pattern'

Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]
Exchangewire
2 months ago
Marketing tech

Google Delays Third Party Cookie Deprecation: Ad Industry Reaction

Google has delayed the third-party cookie deprecation to early 2025 due to Privacy Sandbox concerns. [ more ]
Practical Ecommerce
1 month ago
Marketing

AI Search, Cookieless Ads Boost Content Marketing

Shift from third-party cookies may prompt ecommerce marketers to explore alternative content marketing methods [ more ]
Inc.com
1 month ago
Marketing

When Cookies Go Away, You'll Be Glad You Mastered These 3 Advertising Alternatives

Businesses must find advertising alternatives post-Google cookie phase-out to prevent market share loss. [ more ]
The Drum
2 months ago
Marketing

Third-party cookies are crumbling - here's how to prepare your advertising campaigns

Advertisers must prepare for the removal of third-party cookie tracking by diversifying identification methods. [ more ]
Digiday
2 months ago
Data science

WTF are data collaborations?

Data collaborations offer a promising alternative to third-party cookies for advertising targeting. [ more ]
Digiday
2 months ago
Marketing tech

Publishers' Privacy Sandbox testing enters a 'holding pattern'

Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]
Exchangewire
2 months ago
Marketing tech

Google Delays Third Party Cookie Deprecation: Ad Industry Reaction

Google has delayed the third-party cookie deprecation to early 2025 due to Privacy Sandbox concerns. [ more ]
moredigital-advertising
#first-party-data
AdExchanger
1 month ago
Marketing tech

Lotame's CEO Andy Monfried On The Company's Next Phase | AdExchanger

DMPs still valuable despite impending third-party cookie changes. [ more ]
Digiday
2 months ago
Marketing

How marketers are rolling out cookieless strategies in 2024

Brands and agencies need to prepare for third-party cookie deprecation now, optimizing first-party data and focusing on personalization and deeper data strategies. [ more ]
MarTech
2 months ago
Marketing

How to measure marketing's value in the inevitable cookieless future | MarTech

Strategic shift needed for marketing measurement in a cookieless future. [ more ]
MarTech
2 months ago
Marketing

Understanding customer identity without third-party cookies | MarTech

Increased focus on first-party data amidst third-party cookie deprecation. [ more ]
The Drum
2 months ago
Marketing

Is your 2024 marketing strategy really prepared for cookie and election disruption?

Marketers face challenges with the demise of third-party cookies and the 2024 election impact, emphasizing the need to focus on first-party data and strategic partnerships. [ more ]
Digiday
2 months ago
Marketing tech

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities. [ more ]
AdExchanger
1 month ago
Marketing tech

Lotame's CEO Andy Monfried On The Company's Next Phase | AdExchanger

DMPs still valuable despite impending third-party cookie changes. [ more ]
Digiday
2 months ago
Marketing

How marketers are rolling out cookieless strategies in 2024

Brands and agencies need to prepare for third-party cookie deprecation now, optimizing first-party data and focusing on personalization and deeper data strategies. [ more ]
MarTech
2 months ago
Marketing

How to measure marketing's value in the inevitable cookieless future | MarTech

Strategic shift needed for marketing measurement in a cookieless future. [ more ]
MarTech
2 months ago
Marketing

Understanding customer identity without third-party cookies | MarTech

Increased focus on first-party data amidst third-party cookie deprecation. [ more ]
The Drum
2 months ago
Marketing

Is your 2024 marketing strategy really prepared for cookie and election disruption?

Marketers face challenges with the demise of third-party cookies and the 2024 election impact, emphasizing the need to focus on first-party data and strategic partnerships. [ more ]
Digiday
2 months ago
Marketing tech

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities. [ more ]
morefirst-party-data
#ad-tech
Digiday
1 month ago
Marketing

Why advertisers are using AI to manage 'choice overload' and unlock first-party data

Advertisers should ensure AI-powered tools from ad tech partners align with solving current challenges in the rapidly evolving digital advertising landscape. [ more ]
AdExchanger
3 months ago
Marketing tech

Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding | AdExchanger

The identity solution market is fragmented with 20+ solutions, but only a few are expected to survive in the next five years.
ID5 secures $20 million in Series B funding, demonstrating market confidence and growth in addressing the signal loss problem. [ more ]
Theregister
3 months ago
Privacy technologies

Microsoft's bid to play Google's Privacy Sandbox questioned

Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.
Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]
AdExchanger
4 months ago
Marketing tech

Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger

Criteo heavily invested in Privacy Sandbox
Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox [ more ]
Digiday
4 months ago
Marketing tech

Ad tech's take: early reactions to Google's third-party cookie demise

The Trade Desk's alternative to cookies, Unified ID 2.0, is driving a 30% increase in CPMs for adopting publishers.
Magnite is fully supporting the Privacy Sandbox despite its challenges in replacing third-party cookies. [ more ]
AdExchanger
5 months ago
Privacy technologies

The Trade Desk's Revenue Is High - But Its Opinion Of The Privacy Sandbox Remains Low | AdExchanger

The Trade Desk reported its eighth consecutive quarter of over 20% annual revenue growth.
CEO Jeff Green criticized the Chrome Privacy Sandbox, calling it complex and likely to degrade the user experience. [ more ]
Digiday
1 month ago
Marketing

Why advertisers are using AI to manage 'choice overload' and unlock first-party data

Advertisers should ensure AI-powered tools from ad tech partners align with solving current challenges in the rapidly evolving digital advertising landscape. [ more ]
AdExchanger
3 months ago
Marketing tech

Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding | AdExchanger

The identity solution market is fragmented with 20+ solutions, but only a few are expected to survive in the next five years.
ID5 secures $20 million in Series B funding, demonstrating market confidence and growth in addressing the signal loss problem. [ more ]
Theregister
3 months ago
Privacy technologies

Microsoft's bid to play Google's Privacy Sandbox questioned

Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.
Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]
AdExchanger
4 months ago
Marketing tech

Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger

Criteo heavily invested in Privacy Sandbox
Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox [ more ]
Digiday
4 months ago
Marketing tech

Ad tech's take: early reactions to Google's third-party cookie demise

The Trade Desk's alternative to cookies, Unified ID 2.0, is driving a 30% increase in CPMs for adopting publishers.
Magnite is fully supporting the Privacy Sandbox despite its challenges in replacing third-party cookies. [ more ]
AdExchanger
5 months ago
Privacy technologies

The Trade Desk's Revenue Is High - But Its Opinion Of The Privacy Sandbox Remains Low | AdExchanger

The Trade Desk reported its eighth consecutive quarter of over 20% annual revenue growth.
CEO Jeff Green criticized the Chrome Privacy Sandbox, calling it complex and likely to degrade the user experience. [ more ]
moread-tech
Digiday
1 month ago
Marketing

Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies

Marketers are exploring alternative measurement methods like eye-tracking in the absence of third-party cookies. [ more ]
#programmatic-advertising
TipRanks Financial
2 months ago
Marketing tech

Adslot Ltd Unveils Innovative br1dge Platform - TipRanks.com

Adslot Ltd launches new br1dge platform to address challenges in programmatic advertising post third-party cookie phase-out. [ more ]
AdExchanger
2 months ago
Marketing tech

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem. [ more ]
TipRanks Financial
2 months ago
Marketing tech

Adslot Ltd Unveils Innovative br1dge Platform - TipRanks.com

Adslot Ltd launches new br1dge platform to address challenges in programmatic advertising post third-party cookie phase-out. [ more ]
AdExchanger
2 months ago
Marketing tech

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem. [ more ]
moreprogrammatic-advertising
EMARKETER
2 months ago
Marketing

Retail marketers are most focused on performance-driven media

Performance-driven paid media is the top priority for nearly six in 10 retail marketers worldwide. [ more ]
#advertising-strategies
AdExchanger
2 months ago
Marketing

Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability | AdExchanger

Industry is shifting away from third-party cookies, necessitating proactive testing for future ad strategies. [ more ]
Exchangewire
2 months ago
Marketing

Navigating the New Advertising Landscape

Google delayed deprecation of third-party cookies on Chrome due to industry, regulator, and developer feedback challenges. [ more ]
Digiday
4 months ago
Online marketing

Inside Red Robin's comeback plan amid a cookie-less future

Advertisers adjusting to post-third-party cookie era
Red Robin focusing on digital marketing and data privacy initiatives [ more ]
AdExchanger
2 months ago
Marketing

Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability | AdExchanger

Industry is shifting away from third-party cookies, necessitating proactive testing for future ad strategies. [ more ]
Exchangewire
2 months ago
Marketing

Navigating the New Advertising Landscape

Google delayed deprecation of third-party cookies on Chrome due to industry, regulator, and developer feedback challenges. [ more ]
Digiday
4 months ago
Online marketing

Inside Red Robin's comeback plan amid a cookie-less future

Advertisers adjusting to post-third-party cookie era
Red Robin focusing on digital marketing and data privacy initiatives [ more ]
moreadvertising-strategies
#marketing
MarTech
2 months ago
Marketing

AI in contextual advertising: Beyond the basics | MarTech

Marketers should not rely solely on third-party cookies but explore AI-driven contextual advertising for better targeting and performance. [ more ]
Digiday
2 months ago
Marketing

Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay

Google's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers. [ more ]
Digiday
4 months ago
Privacy professionals

How cookie deprecation, first-party data and privacy regulations are impacting the data landscape

Data will have a significant role in marketing in 2024
Antitrust concerns may grow as Google's privacy concerns diminish [ more ]
MarTech
2 months ago
Marketing

AI in contextual advertising: Beyond the basics | MarTech

Marketers should not rely solely on third-party cookies but explore AI-driven contextual advertising for better targeting and performance. [ more ]
Digiday
2 months ago
Marketing

Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay

Google's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers. [ more ]
Digiday
4 months ago
Privacy professionals

How cookie deprecation, first-party data and privacy regulations are impacting the data landscape

Data will have a significant role in marketing in 2024
Antitrust concerns may grow as Google's privacy concerns diminish [ more ]
moremarketing
#marketing-strategies
Forbes
2 months ago
Marketing

Council Post: Embrace Change In Digital Marketing Before It's Too Late

When third-party cookies are no longer viable, marketers should focus on alternative methods like first-party data and contextual targeting for effective marketing strategies. [ more ]
www.mercurynews.com
3 months ago
Marketing

How to go cookieless in 2024: What marketers need to know?

Google will phase out third-party cookies in Chrome by Q3 2024.
Cookieless world will require businesses to focus on privacy-first strategies and first-party data. [ more ]
Digiday
4 months ago
Marketing

'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics

Marketers facing challenges post Google's third-party cookie change
Farmer's Fridge using non-traditional marketing strategies like point of purchase media buying [ more ]
Forbes
2 months ago
Marketing

Council Post: Embrace Change In Digital Marketing Before It's Too Late

When third-party cookies are no longer viable, marketers should focus on alternative methods like first-party data and contextual targeting for effective marketing strategies. [ more ]
www.mercurynews.com
3 months ago
Marketing

How to go cookieless in 2024: What marketers need to know?

Google will phase out third-party cookies in Chrome by Q3 2024.
Cookieless world will require businesses to focus on privacy-first strategies and first-party data. [ more ]
Digiday
4 months ago
Marketing

'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics

Marketers facing challenges post Google's third-party cookie change
Farmer's Fridge using non-traditional marketing strategies like point of purchase media buying [ more ]
moremarketing-strategies
#google
Theregister
2 months ago
Privacy professionals

Watchdog reveals lingering Google Privacy Sandbox worries

Privacy concerns led to Google's delay in dropping third-party cookies until 2025. [ more ]
Android Authority
2 months ago
JavaScript

An important Chrome privacy feature has been delayed yet again

Google has delayed plans to block third-party cookies in Chrome until early 2025. [ more ]
AdExchanger
2 months ago
Marketing tech

The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo | AdExchanger

Google delays third-party cookie removal from Chrome without setting a new deadline. [ more ]
Digiday
2 months ago
Marketing tech

Inside Google's latest move to postpone the cookie apocalypse

Google delays the plan to eliminate third-party cookies in Chrome until at least 2025, causing uncertainty and challenges for advertisers. [ more ]
The Drum
3 months ago
Marketing

The Drum

Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.
Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH. [ more ]
Therecord
3 months ago
Privacy professionals

Google to delete billions of web browsing data records to resolve lawsuit

Google to de-identify or delete Incognito mode data
Settlement includes changes to privacy disclosures and third-party cookie blocking [ more ]
Theregister
2 months ago
Privacy professionals

Watchdog reveals lingering Google Privacy Sandbox worries

Privacy concerns led to Google's delay in dropping third-party cookies until 2025. [ more ]
Android Authority
2 months ago
JavaScript

An important Chrome privacy feature has been delayed yet again

Google has delayed plans to block third-party cookies in Chrome until early 2025. [ more ]
AdExchanger
2 months ago
Marketing tech

The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo | AdExchanger

Google delays third-party cookie removal from Chrome without setting a new deadline. [ more ]
Digiday
2 months ago
Marketing tech

Inside Google's latest move to postpone the cookie apocalypse

Google delays the plan to eliminate third-party cookies in Chrome until at least 2025, causing uncertainty and challenges for advertisers. [ more ]
The Drum
3 months ago
Marketing

The Drum

Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.
Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH. [ more ]
Therecord
3 months ago
Privacy professionals

Google to delete billions of web browsing data records to resolve lawsuit

Google to de-identify or delete Incognito mode data
Settlement includes changes to privacy disclosures and third-party cookie blocking [ more ]
moregoogle
#google-privacy-sandbox
AdExchanger
2 months ago
Marketing tech

Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie's Demise | AdExchanger

Google delayed third-party cookie deprecation to address ongoing challenges and feedback concerns.
Potential anticompetitive concerns and negative effects on publishers highlighted in feedback for Chrome's Privacy Sandbox. [ more ]
Digiday
5 months ago
Privacy technologies

WTF are Related Website Sets in Google's Privacy Sandbox?

Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies. [ more ]
Digiday
5 months ago
Privacy technologies

Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing

Advertisers, publishers, and ad tech firms need to conduct end-to-end testing to understand the impact of Google's Privacy Sandbox.
Testing whether Privacy Sandbox proposals work throughout the programmatic supply chain is crucial to ensure that the technology works for buyers and sellers. [ more ]
AdExchanger
2 months ago
Marketing tech

Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie's Demise | AdExchanger

Google delayed third-party cookie deprecation to address ongoing challenges and feedback concerns.
Potential anticompetitive concerns and negative effects on publishers highlighted in feedback for Chrome's Privacy Sandbox. [ more ]
Digiday
5 months ago
Privacy technologies

WTF are Related Website Sets in Google's Privacy Sandbox?

Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies. [ more ]
Digiday
5 months ago
Privacy technologies

Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing

Advertisers, publishers, and ad tech firms need to conduct end-to-end testing to understand the impact of Google's Privacy Sandbox.
Testing whether Privacy Sandbox proposals work throughout the programmatic supply chain is crucial to ensure that the technology works for buyers and sellers. [ more ]
moregoogle-privacy-sandbox
#privacy-sandbox
AdExchanger
2 months ago
Marketing tech

Friends Lose In The Sandbox; The New Retail Supply Chain | AdExchanger

Google delaying third-party cookie deprecation impacts Privacy Sandbox supporters heavily. [ more ]
The Drum
5 months ago
Online marketing

It's the end of the beginning. Stop mourning the cookie and get building

The Privacy Sandbox is seen as the best replacement for third-party cookies despite its flaws.
The digital ads industry needs to rally behind improving the technology while accepting the Sandbox as a better alternative to a Safari-like Chrome. [ more ]
Adweek
5 months ago
Privacy professionals

Publishers Question Related Website Sets, Google's Privacy Sandbox Solution for Cross-Site Tracking

Privacy Sandbox proposals aim to maintain the status quo of third-party cookies
The Related Website Sets proposal allows limited use of cookies in specific contexts [ more ]
Digiday
5 months ago
Privacy technologies

WTF is the Attribution Reporting API in Google's Privacy Sandbox?

The third-party cookie going away will impact advertisers' ability to track ad effectiveness
Google has developed the Attribution Reporting API as a replacement for third-party cookies [ more ]
AdExchanger
2 months ago
Marketing tech

Friends Lose In The Sandbox; The New Retail Supply Chain | AdExchanger

Google delaying third-party cookie deprecation impacts Privacy Sandbox supporters heavily. [ more ]
The Drum
5 months ago
Online marketing

It's the end of the beginning. Stop mourning the cookie and get building

The Privacy Sandbox is seen as the best replacement for third-party cookies despite its flaws.
The digital ads industry needs to rally behind improving the technology while accepting the Sandbox as a better alternative to a Safari-like Chrome. [ more ]
Adweek
5 months ago
Privacy professionals

Publishers Question Related Website Sets, Google's Privacy Sandbox Solution for Cross-Site Tracking

Privacy Sandbox proposals aim to maintain the status quo of third-party cookies
The Related Website Sets proposal allows limited use of cookies in specific contexts [ more ]
Digiday
5 months ago
Privacy technologies

WTF is the Attribution Reporting API in Google's Privacy Sandbox?

The third-party cookie going away will impact advertisers' ability to track ad effectiveness
Google has developed the Attribution Reporting API as a replacement for third-party cookies [ more ]
moreprivacy-sandbox
#data-privacy
Social Media Explorer
3 months ago
Marketing

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

Marketers face challenges in data privacy, third-party cookie deprecation, and regulations, necessitating a shift in analytics strategies. [ more ]
Litmus
4 months ago
Marketing

How to Respond to the Loss of Third-Party Cookies - Litmus

Marketers should prioritize moving away from third-party cookies due to Google's phase-out by Q3 2024.
Understanding the difference between first-party and third-party cookies is crucial for marketers to adapt their strategies. [ more ]
The Drum
5 months ago
Marketing

Embrace, invest & evolve: marketing leaders who seize AI at scale 'will get the edge'

2024 is an important inflection point for marketers as AI and the deprecation of third-party cookies on Chrome reshape digital marketing.
Marketers need a plan in place to navigate these changes and seize the opportunity for future growth and success. [ more ]
Social Media Explorer
3 months ago
Marketing

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

Marketers face challenges in data privacy, third-party cookie deprecation, and regulations, necessitating a shift in analytics strategies. [ more ]
Litmus
4 months ago
Marketing

How to Respond to the Loss of Third-Party Cookies - Litmus

Marketers should prioritize moving away from third-party cookies due to Google's phase-out by Q3 2024.
Understanding the difference between first-party and third-party cookies is crucial for marketers to adapt their strategies. [ more ]
The Drum
5 months ago
Marketing

Embrace, invest & evolve: marketing leaders who seize AI at scale 'will get the edge'

2024 is an important inflection point for marketers as AI and the deprecation of third-party cookies on Chrome reshape digital marketing.
Marketers need a plan in place to navigate these changes and seize the opportunity for future growth and success. [ more ]
moredata-privacy
Exchangewire
3 months ago
Marketing

Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA

TikTok's significant sales growth in Q1 2024 positions it to potentially surpass Meta as the largest social media company by sales.
The EU's Digital Markets Act is impacting major tech companies like Google, Meta, and Apple, with investigations into anti-competitive practices. [ more ]
The Drum
3 months ago
Marketing

Combating cookieless: Why opt-in, people-based marketing will replace third-party cookies

Embrace people-based marketing in a cookieless era for precise targeting.
Third-party cookies limit retargeting capabilities and create disjointed customer experiences. [ more ]
#digital-marketing
MarTech
4 months ago
Agile

Navigating the cookieless future with cross-functional teams | MarTech

Cross-functional collaboration is essential in the shift away from third-party cookies.
Real-time collaboration is necessary to address challenges posed by new privacy shifts. [ more ]
Digiday
4 months ago
Privacy technologies

Chrome chaos: Unraveling the language of the third-party cookie demise

Navigating the changes in third-party cookies is challenging.
Decoding the true meaning behind industry buzzwords is crucial. [ more ]
MarTech
5 months ago
Marketing

How one tech company is doing marketing without cookies | MarTech

Half of marketing professionals are not prepared for the deprecation of third-party cookies
Getting rid of cookies can have unexpected challenges and impacts on marketing [ more ]
MarTech
4 months ago
Agile

Navigating the cookieless future with cross-functional teams | MarTech

Cross-functional collaboration is essential in the shift away from third-party cookies.
Real-time collaboration is necessary to address challenges posed by new privacy shifts. [ more ]
Digiday
4 months ago
Privacy technologies

Chrome chaos: Unraveling the language of the third-party cookie demise

Navigating the changes in third-party cookies is challenging.
Decoding the true meaning behind industry buzzwords is crucial. [ more ]
MarTech
5 months ago
Marketing

How one tech company is doing marketing without cookies | MarTech

Half of marketing professionals are not prepared for the deprecation of third-party cookies
Getting rid of cookies can have unexpected challenges and impacts on marketing [ more ]
moredigital-marketing
#online-advertising
www.thedrum.com
4 months ago
Marketing

3 ways to get the most out of your DOOH campaigns with enhanced targeting and attribution

Decline of third-party cookies impacts online advertising.
DOOH industry shifting towards data-driven strategies. [ more ]
TipRanks Financial
5 months ago
EU data protection

Amazon (NASDAQ:AMZN) Partners with UK Publisher to Enhance Ads - TipRanks.com

Amazon has partnered with Reach, a UK publisher, to obtain customer data for enhanced online advertising.
This partnership comes in response to Google's decision to eliminate third-party cookies from its browser. [ more ]
www.thedrum.com
4 months ago
Marketing

3 ways to get the most out of your DOOH campaigns with enhanced targeting and attribution

Decline of third-party cookies impacts online advertising.
DOOH industry shifting towards data-driven strategies. [ more ]
TipRanks Financial
5 months ago
EU data protection

Amazon (NASDAQ:AMZN) Partners with UK Publisher to Enhance Ads - TipRanks.com

Amazon has partnered with Reach, a UK publisher, to obtain customer data for enhanced online advertising.
This partnership comes in response to Google's decision to eliminate third-party cookies from its browser. [ more ]
moreonline-advertising
Exchangewire
4 months ago
Privacy professionals

Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

Consumers unaware of sharing data for advertising
Misconceptions about value exchange of advertising
Challenges with Chrome Privacy Sandbox [ more ]
AdExchanger
5 months ago
Marketing

DTC Brands Are Trying Email, Since Social Alone Won't Cut It | AdExchanger

Brands are shifting focus to email marketing post third-party cookie disappearance.
Partnerships like Wildgrain's with LiveIntent resulted in lower CAC and extended reach. [ more ]
Exchangewire
5 months ago
Online marketing

Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research

CTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK.
Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector.
Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions. [ more ]
Digiday
5 months ago
Marketing

Marketers are starting to test alternatives to third-party cookies amid Google's changes

Marketers are exploring alternatives to third-party cookies now that Google has restricted them in Chrome.
Interest in these alternatives has grown significantly in 2023, with some marketers testing data partnerships and first-party solutions. [ more ]
Digiday
5 months ago
Marketing tech

How the digital ad industry is forging a path to privacy-safe data

Data collaboration is crucial in the absence of third-party cookies.
Interoperability is essential for successful post-cookies data strategies. [ more ]
#alternative-ids
Adweek
5 months ago
Marketing tech

Some Cookieless Alternatives ... Still Use Cookies

Brands are under pressure to find alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear.
Some solutions in the market that claim to be alternatives to cookies still rely on third-party cookies for targeting. [ more ]
AdExchanger
5 months ago
Marketing

The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation | AdExchanger

The FTC has filed a new lawsuit against Kochava, alleging that the company's location and consumer data sales business constitutes a privacy invasion and a consumer harm.
The case highlights the increasing trend of privacy issues being linked to consumer protection claims, particularly in Europe. [ more ]
Adweek
5 months ago
Marketing tech

Some Cookieless Alternatives ... Still Use Cookies

Brands are under pressure to find alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear.
Some solutions in the market that claim to be alternatives to cookies still rely on third-party cookies for targeting. [ more ]
AdExchanger
5 months ago
Marketing

The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation | AdExchanger

The FTC has filed a new lawsuit against Kochava, alleging that the company's location and consumer data sales business constitutes a privacy invasion and a consumer harm.
The case highlights the increasing trend of privacy issues being linked to consumer protection claims, particularly in Europe. [ more ]
morealternative-ids
Digiday
5 months ago
Marketing tech

Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?

76% of respondents believe Google will phase out third-party cookies in the Chrome browser
56% think it will happen by the end of this year or in Q1 2025 [ more ]
Digiday
5 months ago
Marketing tech

Digiday+ Research: Cookie deprecation eclipses the economy as publishers' biggest challenge this year

Publishers' biggest concern in 2024 is the deprecation of third-party cookies.
31% of publishers consider third-party cookie deprecation as the industry's biggest challenge in 2024. [ more ]
#in-game-advertising
Digiday
5 months ago
Artificial intelligence

The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences

Podcast networks are testing generative AI for ad sales
Executives in the in-game advertising sector believe the cookie collapse could benefit the sector [ more ]
Digiday
5 months ago
Marketing

Why in-game advertising companies see potential benefits in the death of the third-party cookie

In-game advertising companies see the demise of third-party cookies as an opportunity to step out of the ad world's shadow.
The vast amount of user data generated in gaming environments could lead to high-quality ad inventory with first-party identifiers and consent. [ more ]
Digiday
5 months ago
Artificial intelligence

The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences

Podcast networks are testing generative AI for ad sales
Executives in the in-game advertising sector believe the cookie collapse could benefit the sector [ more ]
Digiday
5 months ago
Marketing

Why in-game advertising companies see potential benefits in the death of the third-party cookie

In-game advertising companies see the demise of third-party cookies as an opportunity to step out of the ad world's shadow.
The vast amount of user data generated in gaming environments could lead to high-quality ad inventory with first-party identifiers and consent. [ more ]
morein-game-advertising
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