Privacy professionalsfromMarketing Dive8 months agoHow Google's move to retain cookies will impact digital advertisersGoogle's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.
Privacy technologiesfromEngadget1 week agoGoogle will keep third-party tracking cookies on Chrome as they areGoogle will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.
fromMarketing Dive9 months agoMarketingAnd just like that, Google won't be deprecating cookies. What now?Google announces new approach to online privacy, stepping away from deprecating third-party cookies in Chrome.
fromRetail Dive9 months agoMarketingAnd just like that, Google won't be deprecating cookies. What now?Google announces exploration of new path for online privacy, stepping away from deprecating third-party cookies in Chrome.
fromReadWrite9 months agoMarketing techGoogle cancels plans to scrap cookiesGoogle has changed its strategy regarding the elimination of third-party cookies in Chrome.
fromInvesting.com Australia9 months agoMarketing techGoogle no longer deprecating third-party cookies - analysts weigh in By Investing.comGoogle will no longer deprecate third-party cookies on Chrome.
Privacy professionalsfromMarketing Dive8 months agoHow Google's move to retain cookies will impact digital advertisersGoogle's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.
Privacy technologiesfromEngadget1 week agoGoogle will keep third-party tracking cookies on Chrome as they areGoogle will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.
fromMarketing Dive9 months agoMarketingAnd just like that, Google won't be deprecating cookies. What now?Google announces new approach to online privacy, stepping away from deprecating third-party cookies in Chrome.
fromRetail Dive9 months agoMarketingAnd just like that, Google won't be deprecating cookies. What now?Google announces exploration of new path for online privacy, stepping away from deprecating third-party cookies in Chrome.
fromReadWrite9 months agoMarketing techGoogle cancels plans to scrap cookiesGoogle has changed its strategy regarding the elimination of third-party cookies in Chrome.
fromInvesting.com Australia9 months agoMarketing techGoogle no longer deprecating third-party cookies - analysts weigh in By Investing.comGoogle will no longer deprecate third-party cookies on Chrome.
fromDigiday1 week agoMedia industryDigiday+ Research: Publishers were ready to depend more on first-party data. So, now what?Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromAdExchanger6 months agoMarketingCAPI Isn't A Band-Aid For Cookie Deprecation. It's An Essential Solution | AdExchangerCAPI is critical for tracking and measuring ROI, regardless of third-party cookie deprecation changes.
fromDigiday1 week agoMedia industryDigiday+ Research: Publishers were ready to depend more on first-party data. So, now what?Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromAdExchanger6 months agoMarketingCAPI Isn't A Band-Aid For Cookie Deprecation. It's An Essential Solution | AdExchangerCAPI is critical for tracking and measuring ROI, regardless of third-party cookie deprecation changes.
fromAdweek6 months agoMarketing techGoogle Backs Privacy Sandbox Despite Cookie PivotGoogle's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.
fromAdExchanger5 months agoMarketingThe Opera Browser Is Carving Out An Advertising Business Without Cookies | AdExchangerOpera browser adapts to user needs while navigating the market changes set by Google regarding cookies.Opera Ads grows rapidly by relying on alternatives to third-party cookies for monetization.
fromAdweek6 months agoMarketing techGoogle Backs Privacy Sandbox Despite Cookie PivotGoogle's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.
fromAdExchanger5 months agoMarketingThe Opera Browser Is Carving Out An Advertising Business Without Cookies | AdExchangerOpera browser adapts to user needs while navigating the market changes set by Google regarding cookies.Opera Ads grows rapidly by relying on alternatives to third-party cookies for monetization.
fromMarTech8 months agoMarketing techIt's time to re-think our rejection of third-party cookies | MarTechThe transition to first-party data is important, but third-party cookies still have significant relevance and utility in web browsing.
fromQueerty7 months agoMiscellaneousQueerty Crossword: Oct. 3, 2024 - QueertyNecessary cookies are vital for website functionality.Third-party cookies enhance user experience through analysis.
fromQueerty6 months agoMiscellaneousQueerty Crossword: Oct. 18, 2024 - QueertyCookies enhance website user experience.Necessary cookies are essential for basic functionality.
fromMarTech8 months agoMarketing techIt's time to re-think our rejection of third-party cookies | MarTechThe transition to first-party data is important, but third-party cookies still have significant relevance and utility in web browsing.
fromQueerty7 months agoMiscellaneousQueerty Crossword: Oct. 3, 2024 - QueertyNecessary cookies are vital for website functionality.Third-party cookies enhance user experience through analysis.
fromQueerty6 months agoMiscellaneousQueerty Crossword: Oct. 18, 2024 - QueertyCookies enhance website user experience.Necessary cookies are essential for basic functionality.
fromAdExchanger9 months agoMarketing techNot Another Think Piece About Unkillable Cookies On Chrome | AdExchangerGoogle decided not to deprecate third-party cookies in Chrome, opting for more user-controlled tracking disabling mechanisms.
fromAdweek9 months agoMarketingEven If Third-Party Cookies Vanished, We Would Have Been OKThe advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment.