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Marketing tech
fromAdExchanger
1 week ago

Addressing Addressability, With ID5 CEO Mathieu Roche | AdExchanger

Third-party cookies are insufficient for accurate cross-device advertising; identity must be dynamic, privacy-respecting, and powered by consented signals and machine learning.
fromMarTech
1 month ago

Privacy is the new currency in digital marketing | MarTech

The old model of behind-the-scenes tracking is running out of road. Consent-driven interaction is taking its place, with trust and transparency becoming brand assets.
Privacy professionals
Privacy technologies
fromAdweek
4 months ago

EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-Turn

Amazon has retracted plans for a cookieless ad offering shortly after Google announced changes to its cookie policies.
#google
fromDigiday
4 months ago
Marketing tech

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

fromDigiday
4 months ago
Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Privacy technologies
fromDigiday
4 months ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
fromThe Verge
4 months ago
Privacy technologies

Google is scrapping its planned changes for third-party cookies in Chrome

Google will not phase out third-party cookies in Chrome as previously planned, due to conflicting views from stakeholders.
fromTheregister
4 months ago
Privacy technologies

RIP to the Google Privacy Sandbox

Google abandons Privacy Sandbox initiative after six years, surrendering to pressure over user privacy and advertising practices.
fromDigiday
4 months ago
Marketing tech

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

fromDigiday
4 months ago
Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Privacy technologies
fromDigiday
4 months ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
more#google
#privacy
Privacy technologies
fromEngadget
4 months ago

Google will keep third-party tracking cookies on Chrome as they are

Google will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.
more#privacy
Media industry
fromDigiday
4 months ago

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
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