The US government is poised to challenge Google's dominance in the online advertising space with a remedies trial set for September 22. Judge Brinkema has allowed the Justice Department to move forward with its case against Google's ad tech monopoly, following a prior ruling that found the company liable for illegal monopolization in the general search engine market. This case may lead to significant divestments, including the potential breakup of Google's Ad Manager suite as part of efforts to restore competition in the advertising market.
The US government has a renewed chance to tackle Googleâs dominance in online advertising, with a remedies trial set for September 22 that could lead to major divestments.
Judge Brinkema's ruling permitted the Justice Department to pursue remedies against Google, potentially unraveling its Ad Manager suite, effectively reforming competition in ad tech markets.
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