Generative artificial intelligence assistants like ChatGPT are significantly reducing traffic to online media sites, resulting in substantial losses in advertising revenue that these sites rely upon. A Pew Research Center study indicates that AI-generated summaries in search results lead to users clicking on source links only half as often as with traditional searches. This shift poses severe challenges for publishers, compelling them to either adapt strategically or risk obsolescence in a rapidly changing online landscape, which experts predict will continue to evolve dramatically.
When AI summaries are present, users click on suggested links half as often compared to traditional searches.
The next three or four years will be incredibly challenging for publishers everywhere. No one is immune from the AI summaries storm gathering on the horizon.
Publishers need to build their own shelters or risk being swept away.
According to Northeastern University professor John Wihbey, these trends will accelerate, and pretty soon we will have an entirely different web.
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