The Belgian Court of Appeal has deemed the Transparency and Consent Framework (TCF) illegal under EU law, reinforcing previous findings by the Belgian Data Protection Authority. This ruling highlights that the TCF, designed for obtaining user consent for online tracking, fails to comply with regulations established by the General Data Protection Regulations (GDPR). The decision has drawn significant commentary from industry experts, stressing how the industry misrepresents user consent, thus potentially affecting the foundations of online advertising as we know it today.
Today's court's decision shows that the consent system used by Google, Amazon, X, Microsoft, deceives hundreds of millions of Europeans. The tech industry has sought to hide its vast data breach behind sham consent popups.
The Market Court has rejected the APD's view that IAB Europe is a joint controller together with TCF participants for their own respective processing of personal data.
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